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They added a screen that asks users whetherВ they want to enable Kite or use Jedi, the open-source completion engine the package had previously used by default. вЂњThe way that we structured it, it was structured as kind of an acquisition,вЂќ Smith said.ДЄfter the acquisition, Kite developers got to work integrating their completion engine into the plugin.

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AlthoughВ autocomplete-python is an open-source piece of software with publicly-accessible code that anyone can freely copy, reuse, and distribute, Kite purchased the plugin from the programmer who originally developed it.В What Kite was buying, of course, was not the packageвЂ™s freely available code, but its ubiquity among KiteвЂ™s target audience. вЂњWe got into a conversation with him and thatвЂ™s kind of how it started.вЂќ вЂњAnd so it kind of just seemed like, OK, well, this is an open-source thing the developer for autocomplete-python probably just wants the best completion experience for his users,вЂќ Smith said. But unlike KiteвЂ™s plugins, autocomplete-python had a large built-in user base itвЂ™s a popular add-on among Python developers who use Atom and has, to date, been downloaded nearly a million times.ДЄfter testing autocomplete-python using Kite as its engine, Smith said, it ran faster than it did on the engine it was currently using. When a programmer installs the plugin, it provides code suggestions as they type, just the thing Kite was built to do. The autocomplete-python package is an open-source plugin for Atom, the popular code-editing software made by GitHub. вЂњAnd we saw this Atom package called autocomplete-python.вЂќ вЂњWe were like, OK, well, what else is out there, you know, and how do they reach people?вЂќ Smith said in a phone interview. Kite had implemented the features in its plugins for code-editing apps, but the team wanted to find ways to get their software in front of more developers.

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KiteвЂ™s unorthodox marketing endeavors began in late 2016, when the team had just finished two and a half years of development on the appвЂ™s core functionality.В Their favorite feature in the app, according to Smith, was its ability to intelligently make suggestions about how to finish writing a bit of code as a programmer types-similar to how smartphones suggest words as you tap out texts. вЂњThis has given me a very negative opinion of Kite,вЂќ wrote another.

вЂњKind of crazy that anyone would think this is okay.вЂќ вЂњThis is not cool at all,вЂќ wrote one developer last April, in a comment thread on GitHub where users were discussing the promotional injection. Developers saw the promotional injections, which forced Kite content into their coding apps, as unwanted advertising, and saw theВ data-tracking as an invasion of privacy. This is a story about a company that, in the face of such pressure, turned a smart marketing tactic into one its audience perceived as unscrupulous.

Early-stage startups backed by venture capital face enormous pressure to grow quickly, and to prove that growth to their investors.

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The series of events that led Kite to engage in these practices started with a clever idea to market the companyвЂ™s products and build its user base. One year after that article was published, developers began noticing something: Kite had quietly injected promotional content and data-tracking functionality into open-source apps the company previously had no affiliation with.В The discoveries of those injections, and KiteвЂ™s initial refusal to roll them back, led to backlash from programmers who felt the companyвЂ™s actions undermined the open-source community.